Horwath HTL summary
Supports tourism-business demand-generation and market-development activity in emerging markets and secondary cities.
Eligibility
Singapore-registered tourism businesses with qualifying overseas market-development proposals.
The administering body decides eligibility and support. Check the official programme against your organisation and project before making commitments.
Project timing in the recorded terms
The recorded terms require an application before the project starts.
Support
Project-specific. Applicants are advised to approach STB at least 90 days before the proposed activity.
- Application timing
- Rolling application
Why a hotel might use it
international marketing, business development, market access, demand generation.
Project must not have started
Applying after contracts, deposits, tenders or work may invalidate support.
Critical conditions
- Allow at least 90 days before the activity.
- Do not commence or contract before application.
Verification
- Last verified
- 13 September 2026
- Official page updated
- 10 July 2026