Horwath HTL summary
Supports businesses turning retail products into premium souvenirs with a distinctive Singapore character, from design and prototyping through to market launch.
Eligibility
Businesses registered and operating in Singapore with at least one physical retail channel, at least 30% local equity, and the finances to complete the project.
The administering body decides eligibility and support. Check the official programme against your organisation and project before making commitments.
Project timing in the recorded terms
The recorded terms require an application before the project starts.
Support
Funding for qualifying third-party costs across design, market validation and market launch, including design consultancy, prototyping, the first production run and launch marketing. The official page and factsheet do not state support rates or caps.
- Application timing
- Deadline not stated
Why a hotel might use it
product development, packaging design, market validation, market launch.
Project must not have started
Applying after contracts, deposits, tenders or work may invalidate support.
Critical conditions
- Do not start work, make payments or sign contracts, including with design consultants, before applying.
- Products must appeal to tourists, be sold in at least one physical retail location, stand apart from existing offerings and carry a distinct Singapore narrative.
- Priority categories are packaged food, wellness products, and souvenirs and gifts.
Verification
- Last verified
- 13 September 2026
- Official page updated
- 8 May 2026