Horwath HTL summary

A reimbursable Budget 2026 grant for private companies and associations organising tourism programmes and events in Malaysia.

Eligibility

Local private companies and local non-governmental associations organising a tourism programme or event held physically in Malaysia. Relevant to hotels that organise destination events, not to routine hotel marketing.

The administering body decides eligibility and support. Check the official programme against your organisation and project before making commitments.

Project timing in the recorded terms

The recorded terms require an application before the project starts.

Support

A committee approves the reimbursable amount for each event within the applicable activity-specific ceiling. The guidelines allow up to RM1,000,000 only for the highest programme category; this is not a universal entitlement. Larger programmes may be considered under a formal contract.

Application timing
Rolling application; date recorded 30 November 2026

Why a hotel might use it

market access, events, promotion.

Project must not have started

Applying after contracts, deposits, tenders or work may invalidate support.

Critical conditions

  • Apply before the event; applications run from 16 December 2025 to 30 November 2026, subject to remaining allocation, and events must finish by 31 December 2026.
  • Familiarisation trips belong under GAMELAN and conferences under MyCEB; video production, websites and award dinners are not considered.
  • Events already funded by MOTAC or its agencies are excluded.
  • The official guidelines are published in Malay.

Verification

Last verified
14 September 2026
Official page updated
Not stated

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Related business objectives

These links use the programme's recorded objective tags. They help you browse related summaries; they do not confirm eligibility.

What this is

This is an original Horwath HTL factual summary. The administering body determines eligibility, eligible costs and support. Nothing here is eligibility advice.

Planning against the market? See Malaysia market data.