Horwath HTL summary
A reimbursable marketing grant for tourism businesses, including registered accommodation operators, taking part in travel fairs, sales missions, familiarisation trips and other promotion.
Eligibility
Registered Malaysian tourism entities, explicitly including accommodation operators holding SSM registration, MOTAC registration and a local authority business licence.
The administering body decides eligibility and support. Check the official programme against your organisation and project before making commitments.
Project timing in the recorded terms
The recorded terms require an application before the project starts.
Support
Reimburses up to 50% of actual spending or the category ceiling, whichever is lower. Ceilings include RM40,000 for a travel fair in Malaysia, RM60,000 for one overseas and up to RM100,000 for a familiarisation trip.
- Maximum support rate recorded
- 50%
- Maximum cap recorded
- RM100,000
- Application timing
- Rolling application; date recorded 30 November 2026
Why a hotel might use it
market access, promotion, travel fairs, sales missions.
Project must not have started
Applying after contracts, deposits, tenders or work may invalidate support.
Critical conditions
- Apply before the promotion activity takes place; applications run from 15 December 2025 to 30 November 2026, subject to remaining allocation.
- Activities must be completed by 31 December 2026 and claims made within 30 working days with a photo report and return on investment.
- The same activity cannot also be funded by another government agency or by GSSP.
- The official guidelines are published in Malay.
Verification
- Last verified
- 11 September 2026
- Official page updated
- Not stated